OUTDOOR
a. Billboards
The agency also recommends having billboards in promoting Flexiroam X to the public. By setting it up at strategic locations, it will achieve high exposure as well as frequency due to high volume of traffic. Also, advertising through billboard also convey strength and prestige to the brand thereby boost their confidence in subscribing Flexiroam X.
The agency also recommends having billboards in promoting Flexiroam X to the public. By setting it up at strategic locations, it will achieve high exposure as well as frequency due to high volume of traffic. Also, advertising through billboard also convey strength and prestige to the brand thereby boost their confidence in subscribing Flexiroam X.
b. Transit
Flexiroam X also can advertise itself in mobile form of outdoor advertising which is through transit. As the fact that there is high volume of traffic on the road every day, the agency would like to take this opportunity to publish the advertisements on vehicles like bus and taxi. Also, there are many people who travel by public transports like KTM and LRT, the agency also proposes to have advertisement in the coaches of these transportations. The advantages for this advertising are having captive audience and also supported by mass transit system.
Flexiroam X also can advertise itself in mobile form of outdoor advertising which is through transit. As the fact that there is high volume of traffic on the road every day, the agency would like to take this opportunity to publish the advertisements on vehicles like bus and taxi. Also, there are many people who travel by public transports like KTM and LRT, the agency also proposes to have advertisement in the coaches of these transportations. The advantages for this advertising are having captive audience and also supported by mass transit system.
c. Cinema
Advertising in cinemas are unusual but as for Flexiroam X, it is a good opportunity to showcase the product in general public. While television demographics can be flighty and often difficult to pin down with precision, movie audiences are generally easy to determine based on the genre of the movie. Another benefit of having advertisement in cinema is that unlike home viewers or those surfing the Internet, cinema-goers can’t change the channel or opt out of viewing. Thus, the agency takes advantage of a captive audience of this magnitude has tremendous opportunity to send them a forceful message about Flexiroam X.
Advertising in cinemas are unusual but as for Flexiroam X, it is a good opportunity to showcase the product in general public. While television demographics can be flighty and often difficult to pin down with precision, movie audiences are generally easy to determine based on the genre of the movie. Another benefit of having advertisement in cinema is that unlike home viewers or those surfing the Internet, cinema-goers can’t change the channel or opt out of viewing. Thus, the agency takes advantage of a captive audience of this magnitude has tremendous opportunity to send them a forceful message about Flexiroam X.
TRADITIONAL ADVERTISING
1. Newspaper
In order to publicize Flexiroam X, newspaper is chosen as one of the media to promote the brand. Advertise through newspapers is able to perform geographic targeting, therefore the agency proposes to only cover location where the target market based, which is Klang Valley. Besides that, Flexiroam X is considered as new product and not many people familiar with it, so it is necessary to provide enough knowledge to the consumers regarding Flexiroam X. Hence, this can be assisted by newspaper for its high information potential which provides informative contents to change their behaviour and develop acceptance
In order to publicize Flexiroam X, newspaper is chosen as one of the media to promote the brand. Advertise through newspapers is able to perform geographic targeting, therefore the agency proposes to only cover location where the target market based, which is Klang Valley. Besides that, Flexiroam X is considered as new product and not many people familiar with it, so it is necessary to provide enough knowledge to the consumers regarding Flexiroam X. Hence, this can be assisted by newspaper for its high information potential which provides informative contents to change their behaviour and develop acceptance
2. Radio
Radio is chosen as one of the media to promote Flexiroam X to vast coverage of audience. Not only because it costs cheaper than other broadcast media like TV advertising, in terms of media cost and production cost. Most importantly, radio has captive audience who drives back and forth to working place or school every weekdays, especially when they are stuck in traffic jam during peak hours, it is the highest frequency the radio commercial can earn in promoting Flexiroam X
Radio is chosen as one of the media to promote Flexiroam X to vast coverage of audience. Not only because it costs cheaper than other broadcast media like TV advertising, in terms of media cost and production cost. Most importantly, radio has captive audience who drives back and forth to working place or school every weekdays, especially when they are stuck in traffic jam during peak hours, it is the highest frequency the radio commercial can earn in promoting Flexiroam X
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digital advertising
1. Social Media
Flexiroam X also can make use of Facebook and Instagram to promote itself in an effective cost. The advertisements can be manipulated to target only desired group of people based on their location, lifestyle, interest, etc. Complementing with the attractive visual and concise information, advertising via social media able to grab their attention and direct them to make further action with just simply click away to subscribe as membership
Flexiroam X also can make use of Facebook and Instagram to promote itself in an effective cost. The advertisements can be manipulated to target only desired group of people based on their location, lifestyle, interest, etc. Complementing with the attractive visual and concise information, advertising via social media able to grab their attention and direct them to make further action with just simply click away to subscribe as membership
2. Web Banner
One of the media recommendations also involves web banner and the agency would like to publicize Flexiroam X in travel-related websites such as Trivago, Agoda, Expedia, etc. The purpose is to target those who plan for travelling overseas and meet with their needs. With the standard formats that come in different adaptive sizes, operation that featured clickable link to a destination, and pricing system based on Cost-Per-Click or Cost-Per-Mille (impressions), web banner allows advertiser to publish their ad banner efficiently.
One of the media recommendations also involves web banner and the agency would like to publicize Flexiroam X in travel-related websites such as Trivago, Agoda, Expedia, etc. The purpose is to target those who plan for travelling overseas and meet with their needs. With the standard formats that come in different adaptive sizes, operation that featured clickable link to a destination, and pricing system based on Cost-Per-Click or Cost-Per-Mille (impressions), web banner allows advertiser to publish their ad banner efficiently.
3. Search Engine
The agency suggests advertising Flexiroam X via search engine optimization (SEO) as well. In most of the consumers’ mind, the brand, Flexiroam X is not prominent when comes to data roaming overseas. Besides that, the majority of search engine users are more likely to choose one of the top five suggestions in the result page. Therefore, advertising through SEO will gain visitors to the website and increase its awareness. But above all, SEO can put the brand ahead of the competition as the search engine optimized website is more likely to have higher ranked on the search results page.
The agency suggests advertising Flexiroam X via search engine optimization (SEO) as well. In most of the consumers’ mind, the brand, Flexiroam X is not prominent when comes to data roaming overseas. Besides that, the majority of search engine users are more likely to choose one of the top five suggestions in the result page. Therefore, advertising through SEO will gain visitors to the website and increase its awareness. But above all, SEO can put the brand ahead of the competition as the search engine optimized website is more likely to have higher ranked on the search results page.
4. Music Streaming Service – Spotify
According to the statistic provided by Spotify, the music streaming service has reached 100 million active users in 59 countries. Due to the flexibility of the service, Spotify ads have shown to be far more responsive than traditional commercial radio. There are approximately 148 minutes of average cross-platform user spends listening to Spotify every day. Moreover, Spotify can display any content that can find on a webpage, including videos, clickable images, blogs, news, links, and comments. To make the advertising budget worth, the streaming service has made it possible to target individuals based on age, gender, region, and even time of the day. Simply put, it allows Flexiroam X to reach the right people.
According to the statistic provided by Spotify, the music streaming service has reached 100 million active users in 59 countries. Due to the flexibility of the service, Spotify ads have shown to be far more responsive than traditional commercial radio. There are approximately 148 minutes of average cross-platform user spends listening to Spotify every day. Moreover, Spotify can display any content that can find on a webpage, including videos, clickable images, blogs, news, links, and comments. To make the advertising budget worth, the streaming service has made it possible to target individuals based on age, gender, region, and even time of the day. Simply put, it allows Flexiroam X to reach the right people.
5. Traffic and Navigation App – Waze
Globally, Malaysia is in the top five for the highest number of users with an estimated 1.5 million local users of the app in KL alone. To fully maximizing the advertising opportunities in general public, Flexiroam X can promote itself through Waze. There are different kinds of ad formats in the app; the branded pin is a digital billboard that will inform and remind drivers when the business is on or near their route. Another one is promoted search, the locations will be promoted to the top of search results. Therefore, the agency proposes to have both of these advertising features in publicizing Flexiroam X when drivers are on their way to airports, or search for the route to airports. It is efficient as the app consists of most of the target audience and it encourages people to take further action by dropping by at their kiosks in both airports.
Globally, Malaysia is in the top five for the highest number of users with an estimated 1.5 million local users of the app in KL alone. To fully maximizing the advertising opportunities in general public, Flexiroam X can promote itself through Waze. There are different kinds of ad formats in the app; the branded pin is a digital billboard that will inform and remind drivers when the business is on or near their route. Another one is promoted search, the locations will be promoted to the top of search results. Therefore, the agency proposes to have both of these advertising features in publicizing Flexiroam X when drivers are on their way to airports, or search for the route to airports. It is efficient as the app consists of most of the target audience and it encourages people to take further action by dropping by at their kiosks in both airports.